In the environment of fierce competition, it is essential for companies to gain deep understanding of their customers’ behavior, habits, and wishes. With that, the sales offers and marketing campaigns can be tailored to the specific customers’ needs and produce increased revenues. Therefore, the companies, both large and smaller ones, are developing more and more interest in customer analytics, which has become an extremely active field both in industrial and research environments.
JourneyTree represents a state-of-the-art machine learning system for customer analytics. The tool has emerged as a response to the observed demand for customizable customer analytics tools. It behaves like a black box with reporting which is intuitive for non-experts, too, when it comes to data analytics. JourneyTree’s main focus is on simplicity, providing selected, the most popular functionalities with short integration time and lower resource requirements.
Evo-Solutions proudly invites you to the Customer Analytics Seminar where our lead data scientist Ana Miličić will talk about state-of-the-art machine learning algorithms in these fields and their practical implementation in JourneyTree. The seminar will be followed by a finger buffet where we can further exchange impressions and ideas.
Place: Lilly021 offices, Šafarikova 7, Novi Sad, Serbia
Time: Thursday, September 19th, 2019, at 18:00
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