ADVANCED CUSTOMER BEHAVIOR MODELING
Who are your customers ?
Automatic, customer segmentation. Understand different profiles of behaviour and prepare marketing content for your target audience. Increase brand loyalty by addressing customers in the way they like it.
What to recommend them ?
Get ahead of your customers by knowing in advance which product they are most likely to be interested in. Understand future demand and navigate your sales.
Did it work?
Understand how your actions now change your business in the future. Track expected lifetime value change and reduce your expected churn rate.
JourneyTree project is funded by DataPitch, under the European Commission’s Horizon 2020 research and innovation programme
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