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Customer Analytics Seminar

In the environment of fierce competition, it is essential for companies to gain deep understanding of their customers’ behavior, ...

How to make money with all the math?

Every model, every prediction is designed to improve how you interact with your customers, to send them better-targeted messages, more...

Managing churn

There's a better way than saying "Don't you churn on me!" What is churn? Churned customers are customers who stopped being your...

Let’s Get The Data Ready!

Each company strives to improve its business and decision making processes with the final goal of reducing operational costs, increasing...

Product recommender systems

How do we know what the customer wants? And if we already know what she is going to buy anyway, why would we waist marketing message on...

Why do people model customer behavior?

We all know that the data science has been flourishing and changing faces of all imaginable worlds. We’ve seen AI create paintings and...